Marketing and PR PR Courses Training Courses

Many organisations only use public relations in a tactical manner; a press release about a new product here, a branch opening party there…

This course looks at how public relations can really deliver value for money by making a significant strategic contribution to an organisation’s objectives. Developing that strategy and integrating it with the organisation’s business plan, obtaining the buy-in of senior management and looking at what resources are needed to make the strategy work are all examined in this interesting and exciting course.

This 1-day workshop is the UK’s most popular introduction to online PR and Social Media marketing. It looks at the effect of social media and web 2.0 on marketing communications and public relations and provides valuable hands-on techniques and tools to understand and harness the opportunities of User Generated Content. Using a combination of reputation monitoring and mapping tools and reviewing examples of best practice social media marketing and online pr, delegates will be able to understand how to plan and manage their communications in an age of digital networks.

This class is run by our partners ‘E-Consultancy’.

Why do so many press releases end up in the waste bins or e-mail deleted boxes of media editors? Because, frankly, the overall standard press release writing is abysmal! This intensive, very practical course will significantly improve the standard of your press release writing.

Be prepared to spend the day writing feverishly, take some firm but constructive criticism and to go home exhausted but motivated – and able – to start writing some seriously good copy!

The way we use the Internet has radically changed the way we read. In fact – when it comes to the Internet – we don’t read.

There’s so much information online, we’ve adopted the ability to scan pages rapidly looking for key points. Studies have shown that around 72% of every page remains unread. And only the top few lines are actually viewed in a way we understand as ‘reading’. Only 16% of visitors actually ‘read’ a page word-by-word.

The Internet has completely overturned many of the traditionally accepted rules of journalistic and commercial writing.

What’s more, ‘scanning’ is gradually permeating back into the way we view other types of media – such as newspapers and magazines. It’s highly probable that the art of reading will soon be confined to books.

This affects the way we write web pages. It becomes a balancing act between simply listing key points, and making sure there’s enough content to hold the visitors’ interest, and satisfy search engines.
This one-day workshop will present well-proven techniques to improve the quality of your online copywriting.