Web Marketing and PR Search Marketing Training Courses
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Search Marketing Jumpstart
4
- Level: Introduction
- Duration: 3 Days
- Time: 10 AM - 5 PM
- Cost: £997 ex VAT
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Pay per Click Advertising 101 (PPC)
1
- Level: Introduction
- Duration: 1 Day
- Time: 10 AM - 5 PM
- Cost: £397 ex VAT
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SEO :101 - Rookie
1
- Level: Introduction
- Duration: 1 Day
- Time: 10 AM - 5 PM
- Cost: £397 ex VAT
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Google Analytics
1
- Level: Introduction
- Duration: 1 Day
- Time: 10 AM - 5 PM
- Cost: £397 ex VAT
Search engine marketing (SEM) is a series of techniques designed to get your website high up on search engine rankings. Why is this important? Website customers are more likely to by goods and services from a website they can find easily and quickly. Techniques include search engine optimisation (SEO) and Pay Per Click (PPC) advertising.
Search Marketing training courses from Academy Class. Search Marketing training held in London, Glasgow, Manchester, Cardiff, Newcastle, Birmingham.
Academy Class delivers Search Marketing training courses from beginner to advanced levels. All Search Marketing training is taught by industry-experienced instructors, who aim to make sure you learn everything needed to put your new skills into practice in the workplace.
Here at Academy Class, we like to make sure you have fun, learn lots and leave delighted!
Your Search Marketing training course will feature small class sizes, state-of-the-art Mac and PC workstations, great learning environments, industry-certified trainers, the latest courseware, and careful attention to your specific needs and experience. Additionally, if you’re not confident about using what you learn on our public scheduled Search Marketing training courses, you can retake the class free of charge within 6 months of your first day of training. That’s the unique Academy Class Guarantee of Learning Satisfaction, delivering peace of mind for your training investment.
*All classes at Academy Class’s begin at 10AM and end between 4 and 5PM
Search Marketing Jumpstart
Search Marketing Jumpstart
Immerse yourself in search marketing with our special search marketing jumpstart class where we cover
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Who is this course for?
Marketing professionals with a good understanding of the basics of PPC looking to refine and enhance their strategy by using the best tools available. Entrepreneurs, small business owners, sales and marketing professionals interested in maximizing their internet marketing budget by increasing the visibility of their website in the natural results of search engines. If you have never used Google Analytics before on your website, then this class is for you. Whether you are a business owner, marketer or web designer / developer. The course may not be suitable for those who already use Google Analytics regularly and are comfortable using and analysing the data. A more customised course can be designed for advanced users. Assumed Knowledge
This course is designed to cater for a wide range of delegates, whether you’re an expert in the internet industry or someone with little or no technical knowledge. What you will learn
Learn about Pay Per Click After attending this course you’ll be able to evaluate and fine-tune your PPC strategy to improve click-through and conversion rates, as well as review and expand your search term sets to maximise performance. Learn how to effectively track results to maximise ROI through accurate measurement and analysis. Learn about Search Engine Optimisation When you attend an Academy Class SEO training class you not only walk away at the end of the day with the knowledge to be successful in the search engine rankings game but with the tools and resources to immediately launch a search engine optimization campaign Learn about Google Analytics This class will give you the knowledge you need to fully integrate and use Google Analytics as a powerful tool. |
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Pay Per Click Marketing Training How to use the latest techniques and developments, together with industry-leading tracking tools, to deliver the most qualified traffic to your site, improve conversion rates and develop a cost-effective route to market. The course divides into three principal areas: positioning your creative, developing a strategy that works and perhaps most critically, tracking and analysis. Copywriting, keyword insertion tools, testing, deep-linking, integration with promotions, bidding strategy, the Google Quality Score, dealing with click-fraud, understanding latest sales and the competitor landscape are just a few of the topics we’ll cover. Positioning your creative
A strategy that works
Tracking and analysis
Search Engine Optimisation Training Getting Started with SEO
Google Analytics Training Session 1: - Introduction to analytics data – why would you want this data and how to use it? Session 2: - Overview of the GA dashboard & interface Session 3: - Setting up Goals using GA (advanced tracking of conversions & sales funnel effectiveness) |
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Pay per Click Advertising 101 (PPC)
Pay per Click Advertising 101 (PPC)
Pay per click (PPC) advertising campaigns offer a flexible method of maximising website visibility on key search engines such as Google, Yahoo, MSN and Ask. But as PPC markets become increasingly competitive, developing an effective strategy is essential to achieving your best possible return-on-investment (ROI).This course takes you through the essentials of planning, managing and optimising a successful PPC campaign. |
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Who is this course for?
Marketing professionals with a good understanding of the basics of PPC looking to refine and enhance their strategy by using the best tools available. Assumed Knowledge
This course is designed to cater for a wide range of delegates, whether you’re an expert in the internet industry or someone with little or no technical knowledge. What you will learn
After attending this course you’ll be able to evaluate and fine-tune your PPC strategy to improve click-through and conversion rates, as well as review and expand your search term sets to maximise performance. Learn how to effectively track results to maximise ROI through accurate measurement and analysis. |
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How to use the latest techniques and developments, together with industry-leading tracking tools, to deliver the most qualified traffic to your site, improve conversion rates and develop a cost-effective route to market. The course divides into three principal areas: positioning your creative, developing a strategy that works and perhaps most critically, tracking and analysis. Copywriting, keyword insertion tools, testing, deep-linking, integration with promotions, bidding strategy, the Google Quality Score, dealing with click-fraud, understanding latest sales and the competitor landscape are just a few of the topics we’ll cover. Positioning your creative
A strategy that works
Tracking and analysis
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So you wish to know more? Simply enter your details - and we'll contact you back.
SEO :101 - Rookie
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SEO :101 - Rookie
Search Engine Optimisation Training This class will teach you how to formulate an SEO strategy and page guidelines which can then be implemented by yourself or the person who manages your website |
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Who is this course for?
Entrepreneurs, small business owners, sales and marketing professionals interested in maximizing their internet marketing budget by increasing the visibility of their website in the natural results of search engines. Assumed Knowledge
This course is designed to cater for a wide range of delegates, whether you’re an expert in the internet industry or someone with little or no technical knowledge. What you will learn
When you attend an Academy Class SEO training class you not only walk away at the end of the day with the knowledge to be successful in the search engine rankings game but with the tools and resources to immediately launch a search engine optimization campaign |
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Getting Started with SEO
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So you wish to know more? Simply enter your details - and we'll contact you back.
Google Analytics
Google Analytics
Google Analytics may seem daunting to the novice but once you’re comfortable with the interface, know the jargon and understand key concepts, it’s an efficient way to find out how your ads are doing. How many people are clicking on your ads? Who is going to the next stage and contacting you? And what percentage of your traffic is converting to sales? If you need to know all this and more, this plain-words course is for you. |
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Who is this course for?
If you have never used Google Analytics before on your website, then this class is for you. Whether you are a business owner, marketer or web designer / developer. Assumed Knowledge
No pre-requisites What you will learn
This class will give you the knowledge you need to fully integrate and use Google Analytics as a powerful tool. |
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Session 3:
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