Learning Paths

An Affinity Software Love Affair: Let’s Count the Ways!

If you’re new to the Affinity party, welcome! May we ask, what took you so long?! Before we begin counting the ways we love this software, let’s get the introductions out of the way. Meet the Affinity software package including its three members of Affinity Photo, Affinity Designer and Affinity Publisher.


What does Affinity software do?


Affinity Designer was the firstborn hailing back to 2014. Celebrated by professional illustrators, web designers and game developers for its swift combo of raster and vector design tools, it is used to wield magic in creating concept art, print projects, logos, icons, UI designs and more. Affinity photo is the middle child bringing all the speedy, precise image editing software to the family. Affinity Publisher is the next-gen publishing app launched in 2018, affording you the ability to combine images, graphics and text to make stylish layouts ready for publication (books, magazines and marketing materials, to social media templates, website mock-ups and other projects).

So settle in and let us serenade you with the reasons we love Affinity Software and why you should too:

Price Point

Raise your hand if you know any designers earning millions? No?! We didn’t think so. And herein lies one thing we love about Affinity Designer; the price point. At only $49.99 for a professional software with an additional 50% student discount (students, can I get a whoop whoop?!). This $49.99 payment is once-off, with no subscription fee and free updates for life.

We Like it Live

With live brush previews to save time and reduce work, we can all rejoice in the magnificent UI of Affinity Photo. Task performance is easier, quicker and more responsive making your post-production that much easier.

Zoom for Days

If you’re OCD about pixel perfection, then come a bit closer as we whisper this secret in your ear. Affinity Designer’s zoom capabilities are beyond superb and is said to be able to zoom to a whopping 1 million percent! So you can keep on zooming for days to correct each pixel to within an inch of its life.

Get Crafty with Personas

Both Affinity Designer and Photo carry some additional clout with their various personas within each software. In Affinity Designer, the persona modes give you the ability to move from vector to pixel-based editing. Designer’s three Personas include Draw, Pixel andExport.

Once inside Affinity Photo, you’ll be pleasantly surprised with the five personas which enable you to control the software interface based on your product. These personas offer either a specific design environment, toolsets, features or functions.

Introducing the Five Affinity Photo Personas:

  • Develop Persona is for in-app development of raw images, which will give you full control of image color and tone.
  • Export Persona allows you to output your image, layer, or slice to a range of image formats.
  • Liquify Persona is a wonderful retouching and special warping effects tool.
  • Tone Mapping Persona can be used from 8-bit, 16-bit or 32-bit documents and tone map non-HDR images.
  • Panorama Persona is accessed once a stitched panorama is created and provides a space for fine tuning stitched images to create panoramic compositions.
  • Photo Persona is the default persona for photo editing including crop, selection, brush, retouch, erase, warping and vector-based tools.

You Can Never Make Too Many Mistakes

We’re always encouraged to “Try and try again until you succeed” right? Well Affinity gives you the space and the proverbial eraser to do that with. Use the history section of Affinity to undo/redo over 8000 history steps instantly in addition to being able to take snapshots – gosh, that’s practically reversing time! A snapshot is priceless as it stores various versions of your project in just one file.

Eeek! I am too scared to move from Adobe!

Worried about changing from Adobe to Affinity? Fear not, with Affinity you can open Adobe files and edit from there. Have a look at this video which focuses on moving from InDesign to Affinity Publisher. And this article about moving from Photoshop to Affinity Photo.

Get Moving

Affinity Photo cuts down on the required steps to resize an object. All you need do is grab the move tool and resize the object. You don’t even need to make the layer as a smart object, layers are automatically resized in a non-destructive manner.

Falling in love with Affinity? Join us at our virtual Academy Class Designers Fiesta on 24 June!

Here you’ll get to hear from Affinity experts, Academy Class Learning Path Advisors and stand the chance to WIN multiple prizes throughout the event. Click below to find out more!