Android App Development: Driving Business Strategically

The Android open source framework has become the dominant platform for the development of applications for the smartphone and tablet market. Comprised of a Linux-based operating system affixed with a Java library, Android was initially developed as a way to make smart phones more compatible and user-friendly with existing technologies.  However, the exponential growth of mobile devices—more than a billion people around the globe have smart phones or tablets—has raised the stakes for Android app development projects. Developers must meet increasingly higher requirements for quality, performance and functionality for Android applications.

With many businesses having an Android-based app at the top of their list and viewing it as a strategic application requiring detailed planning, Android developers must focus on continually improving the quality and performance of their applications to engage increasingly tech-savvy consumers.

Developers, markets and companies have seemingly unlimited creativity and possibilities with the use of the Android App Development platform, from intoxicating visual games to user-friendly apps customers appreciate. Mobile application developers can use the free tools and technologies to build unique Android- based apps that meet the demands of mobile customers.

Tips for Developing Android Apps

1. Make sure you understand the client’s primary goal for creating the app, such as building customer loyalty, enhancing customer service or creating revenue streams.

2. Avoid the temptation to add unnecessary or excess functionality to the app, which makes the app slow and distracts users from its primary purpose.

3. Stay away from complex layouts for your applications. Keep in mind, users want useful Android apps that are easy to install and simple to use.

4. Create a visually appealing product that provides users with a unique experience. You want users to fall in love with the overall look of the app. Pay a professional graphics designer to add color, fonts and images to your creations.

5. Prepare for multiple releases of your Android app development project. Many users re-connect with updated apps. Plan the apps’ functionality across the initial two or three releases. Do not schedule the releases too close together—make major updates available 2 to 3 months apart.

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