As a trainer, the information you gather for your presentation, the arguments you prepare, the examples and the way you choose to deliver the “story” are key aspects to a successful training. But what is at least as important as all that is the way you end it.
It’s not wrong to end a course after underlining the conclusions or after using some methods to help the students remember and learn from the lesson, but there is also another way; the technique that makes the audience focus on that particular final moment and that is simply introduced by only 4 words: “…and one more thing…”
As simple as it may seem and sound, this phrase is the key to an ending that cannot be forgotten. Even if it is followed by a simple conclusion and not by something new that you would like to add, the crescendo created by these words will emphasize whatever comes next.
What must be kept in mind is that the moment somebody chooses to use this line is also important. The impact is bigger if used at the end of the class/presentation, especially since studies show that people mostly focus in the beginning and at the end of a speech. So, if chosen to be used in the middle, it might just be considered as integrated in the speech itself, instead of perceived as an emphasized ending.
Of course, by the end of the presentation, there is a possibility that some of those present in the room will be getting impatient or will start talking to each other and they may not pay enough attention. But even in this case, this final line can make people focus since it gives the impression that it will announce the key to the entire presentation.
So, in order to get the most out of this method, it’s important that the moment is chosen properly. It’s a good idea to keep it for the end, after all conclusions, as a last line, but only after making sure that everybody pays attention. And for it to remain the highlight of the presentation, it is a good idea to be followed by a single sentence, or even a single word. It’s not relevant if you choose to use it to introduce a new idea or just to sum up the ideas already discussed. What is, indeed, relevant is that what comes next will be highlight of that training course.