Impact of influential infographics to marketing success

A decade ago, an infographic wasn’t on anyone’s radar let alone a daily occurrence. However over the last couple of years, infographics have become an integral part of marketing. Used by a variety of businesses in order to inform, entertain and ultimately raise brand awareness to increase sales, the infographic is a valuable tool in a marketer’s toolbox.

Mainly due to the rise in social media and people’s desire to have information there and then, consumers no longer want to spend time reading through paragraphs of text in order to find out information. Bridging the gap between basic images and lines of text, infographics are the ideal way to get key statistics across in an interactive, bright and useful way. Last year saw the importance of visual content emphasised by the changes that occurred across social networks such as Facebook, Twitter, Instagram and Pinterest. According to Buffer, visual content is more than 40 times more likely to get shared on social media than other types of content, while Kissmetrics highlighted that content with relevant images receives 94% more views than content that doesn’t contain relevant images. And as a result, infographics have become a powerful tool for brands looking to communicate more easily with their readers. This is extremely good news for marketers as it means that they can get their messages across directly in a relatively simple way.

There are hundreds of other statistics relating to the use of infographics when it comes to marketing and connecting with an audience. Xerox for example noted that researchers found that coloured visuals increase people’s willingness to read a piece of content by 80%. Highlighting the need for marketers to produce infographics that are bright, unique and stand out, it has never been more important to lead the way in order to stand out from their competitors. And that’s not where it ends. A study undertaken by LifeLearn has also reported that when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is accompanied with that same information, people retain 65% of the information three days later.

Showing just how much impact simple yet effective infographics can have, it comes as no surprise that they are on the rise. In fact, 60% or marketers believe that the use of infographics will increase significantly over the next year. Although more highly regarded by B2C companies than B2B, the importance of utilising these simple, informative images for building an audience is key for businesses in all sectors. So even if your sector isn’t making use of them, that’s no reason to shy away.