Inspiring Whitepaper on All Things Infographic

Want to find out more about creating infographics? We’ve created an exciting and inspiring whitepaper on all things infographic.

Take a glance at the content:

<… Infographics are particularly appealing and persuasive. One study demonstrated that using visual and verbal content persuaded 67% of viewers, while using only verbal content persuaded 50% of viewers.

Other neurological studies have shown that our brain is more likely to believe something that is visually represented and not just described. An excellent example is a project by Periscopic where they show the number of victims of personal weapons in the US and their effect on relationships…>

<… Here are some rules to follow to create enjoyable infographics that impress your audience:

1. Define your object. If you ever studied marketing, you should have learned that an effective strategy requires
having a clear object in mind. The same is true when we want to express an idea in a graph. We need to know clearly what we would like to show and then design a first structure of our infographic. This draft can be done by hand on paper.

2. Identify the public and the context. Think about who are you talking to, when and where. These are also the principles of public speaking. In the process of structuring an infographic, you need to consider the audience and its level of knowledge about the topic covered in the graph: people will need to de-codify what you are representing in images in order to understand.

3. Remember that ‘form follows function’ when choosing the type of graph. Some graphs are better than others when it comes to depicting some types of data…>

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