Learning Paths

Top Careers For Creatives In 2022

Careers in the creative industry will continue to be in demand in 2022. This is because it has flexible working hours, high salary potential, and a diverse work environment.

Technology is advancing rapidly – you have probably heard of the fourth revolution (because you are so on trend, naturally), and it is this rapid advancement which is creating numerous specialised fields for creatives.

Whether you’re a new hire or an industry veteran, learn about the hottest careers that have made the list for the creative industry for 2022.

1. Creative Director

Man in a meeting

Creative directors are responsible for overseeing artistic direction. Their role is especially crucial in developing a brand’s identity.

Additionally, they oversee the entire process of a creative project. In addition, they also serve as a client contact.

The following skills are required:

  • Resource management and project management
  • An understanding of graphic design
  • Outstanding leadership and interpersonal skills, as well as the ability to motivate the creative team to do their best
  • The ability to communicate clearly, both in writing and verbally, along with presentation skills, are essential for making outstanding pitches
  • An understanding of the client’s vision and a lot of creative ideas
  • Have a strong grasp of the current advertising trends
  • A willingness to try new things
  • Be resilient under pressure and deadlines
  • Having an understanding of how creative roles complement other departments, like finance and data management
  • Understanding of the software and applications used for creative projects

2. Content Creator

It is common to refer to content creators as influences. But only the top echelon of often crazy characters can end up being an influencer on the global stage.

Your average content creator is simply that, a creator of content like blogs, videos and images to attract fans to their personal account or customers and clients to a business.

For those that are creating for the personal account, the platform they choose to specialise in can help them discover their voice. By establishing themselves as experts, they also gain credibility. Video content like tutorials and reviews can accomplish this. 
 
For those who are looking to create content in an agency for clients or as the principal content creator within a company, there are many jobs associated with ‘content creation’ including content marketing, brand management, and brand ambassadors.

The following skills are required:

  • Curation of content
  • Photo and video editing
  • If it’s for a personal account, you need to ooze character! (Being completely mad often makes a big difference … )
  • Copywriting
  • A strong grasp of trends
  • Social media platform knowledge

3. Graphic Design

creative career graphic design

Graphic designers are responsible for branding designs, websites, print design and anything and everything online that can be designed.

The graphic designer’s principal role is visual communications; making designs that are engaging and highly converting.

Furthermore, they balance different design elements mindfully. Examples include typography and color theory.

The following skills are required:

  • Knowledge of advertising techniques
  • Consumer psychology knowledge

4. Social Media Management

Social media managers create the copywriting, artwork and manage posts on social media (includes creating analytical reports!).

By doing so, a company can quickly share information with followers. In addition, social media managers ensure that online content aligns with the brand.

To keep track of customer feedback, they may also monitor online conversations.

The following skills are required:

  • Well-organised
  • Understanding of SEO best practices
  • Plan, write and market content

5. Animation

creative careers animation

In motion graphics, an animator works with 2D or 3D graphics.

As part of the entertainment industry, they play a vital role. Among their duties are character development, animation, and storyboarding. One of the most important skills they possess is speed.

The following skills are required:

  • Expertise in animation software
  • Figure sketching 

6. User Interface (UI) Designer

creative careers ui designer

Website and app interface designers make websites and apps usable and functional. In addition, they test their interfaces to make sure none of the bugs are present before going live. This is a crucial step in marketing. You can completely waste all the money and effort put into bringing people to a website if the user experience, once they get there, is lousy. No pressure!

The following skills are required:

  • Designing user flows
  • Programming skills
  • Expertise in design tools
  • Consumer psychology knowledge

7. User Experience (UX) Designer

creative careers ux designer

Designing the UX of a product or service ensures that consumers will use it successfully, meaning that the visitor gets the information they want quickly and easily, and end up converting to whatever call to action the website needs. Same as in UI – this is a crucial part of the marketing and sales flow.

The user experience is considered from all angles. The way users interact with it until the moment they stop using it.

The following skills are required:

  • Creating wireframes
  • Prototyping UI
  • Programming
  • Consumer psychology knowledge

8. Copywriting

creative careers copywriting

A copywriter is a true wordsmith. They know how to communicate with different target audiences, creating copy that influences thought and encourages people to the outcome behaviour that you are looking to achieve. The copywriter uses their understanding of the audience’s needs to encourage conversion.

Examples include writing adverts, online and print, making that heading catch the eye and draw you in. The same goes for emails, blogs, websites, magazine articles. You are a writer and an entertainer and a consumer psychologist in one.

The following skills are required:

  • Ability to think creatively
  • Ability to write

 

If you’re looking for a new career in 2022, Academy Class offers the best creative training in any programme or software you need! To find all our courses we have to offer, click here!