Are you looking to pursue a career in design? If you take a good look around you, graphic design is everywhere. Graphic designers help bring messages across and influence how consumers see a brand or products using illustrations, photos, fonts, and most importantly, COLOUR.
What is the role of a Graphic Designer?
Graphic designers are becoming increasingly important in the marketing and sales of products. They often work closely with people in promotions, advertising, public relations, and marketing, therefore they are referred to as communication designers. Designers frequently specialise in a particular category or type of client. E.g. some work with print media and create posters or signs while others work with motion picture developers and create illustrations.
An important note for designers is to keep up with new and updated design software and computer graphics. They must be able to design and create artistically pleasing designs that appeal to their customers and target audiences. Graphic designers first produce rough illustrations of ideas, either by hand or by using a design software. Have a look at some of the choices there are out there:
- Affinity Designer vs. Illustrator
- More about Affinity Software
- Adobe Software Comparison – What to Use and Where
Graphic designers should also have good communication skills as they communicate with customers, clients, and other designers to ensure the end product accurately reflects the desired message. Most people use specialised graphic design to communicate their ideas to the consumer – they develop unique designs and illustrations that convey a recognisable message on behalf of their clients.
How To Become A Graphic Designer
Like most things in life, there is no easy way out when trying to select a career and then do the work. BUT, training is everything and saves you a ton of time when you embark on your career. We’ll sum up how to become a graphic designer in 5 steps:
- Learn graphic design principles
Build a solid understanding of the rules and principles of graphic design. Graphic design is carefully crafted. It involves planning and expertise in applying design theories, typography, colour, shape, texture, space, scale, dominance, harmony, and emphasis. All of these elements play a crucial role in graphic design.
- Enrol in a graphic design course
Online courses are a great place to start your career (especially since you can get certified from your bed! With your dog). At Academy Class, we offer a range of courses offered by top-of-the-range trainers who excel within their career fields. To view the courses we have on offer, click here.
- Learn key graphic design tools
There are multiple tools graphic designers use – most frequently, they work with graphic design software such as the Adobe Creative Suite. You would want to become familiar with software such as Photoshop, Illustrator, InDesign, etc. There are multiple guides and training resources available to get started, but in order to increase your chances of success, it is recommended that you seek the help of professionals within the industry, like our much sought after Sharjil Quraishi, our very experienced learning path advisor. Call him now on 0800 043 8889 or send a query to him here.
- Work on your own projects to develop your graphic design skills
Once you’ve nailed the basics, you are ready to practise. The best way to master graphic design is through practise. Work on a personal design project, freelance, or create mock ads and redesign logos. Offer your skills to get more practise, and real-world experience.
- Develop a portfolio to showcase your graphic design work
An updated, bold portfolio is an essential element for any designer. Your portfolio should include all the courses you have completed, personal projects, and other design pieces you think could speak for you when you are not in the room. However, the focus should be on quality, not quantity.
Top 8 Graphic Design Careers for 2022
- Web Designer
Web designers should not only be able to create an effective website, but also need to understand how to make a website appealing. The secret ingredient to becoming a web designer is coding in the backend.
- Advertising Designer
Advertising designers focus on print media ranging from brochures to magazines, as well as digital design and social media design. Examples of what you will be able to do as an advertising designer: Brochure design, magazines and newspapers, infographics, TV adverts, social media graphics, and email newsletters.
- Brand Identity Designer
Brand identity designers aid companies by creating a successful brand that communicates successfully to its target audience, Examples of what you will be able to do as a brand identity designer: Logo design, business card design, letterhead design, and stationery
- Motion Designer
Motion designers take design elements and create illusions of movement. Adobe After Effects is a very popular software used to create these movements. Motion design is used in: video games, apps, text animation, movie text scenes.
- Publication Designer
Similar to advertising designers, publication designers focus on publications like newspapers and magazines. Recently, publication designers focus on a more digital approach, including digital magazines and e-publications. Examples of publication designs: Books, Catalogues, Magazines, E-Books, and Menus.
- Package Designer
Packaging designers need to look at the aesthetics of packaging and understand what material is best to use for the given package. It is often the packaging that sells the product. Examples of package design include: merchandise packaging, confectionery wrappers, wine bottle labels, and cardboard containers.
Illustrators are also referred to as graphic artists. Illustrators are known to design and create original artwork, by means of mixed media – including drawing, animating, and digitising. Graphic artists skills are used for: book covers, comic book creations, video games, album art, t-shirt design, and animated films.
- UI Designer
User Interface (UI) designers are relatively new to the industry. UI designers focus on design for mobile apps and other applications to make them as convenient and user-friendly for consumers as possible. (Yes! We have UI courses too – Click Here)