Course Fee:
£995(+ VAT)
This 4 day CIM Social Media Marketing and AI in Marketing course is designed for professionals looking to strengthen their digital marketing skills and future proof their marketing strategy. The programme covers social media marketing strategy, content planning, social media analytics, and performance optimisation, before progressing into AI in marketing, including AI driven insights, campaign optimisation, and AI powered content creation.
Participants will gain practical, job ready skills to plan, manage, measure, and optimise social media campaigns while confidently applying artificial intelligence across modern marketing activity.
“Engaging, & helpful – I feel I have learnt a lot of useful knowledge in photoshop from this training session.”
– Nadia S
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Day 01 focuses on building a strong strategic foundation for social media marketing.
Participants will explore how social media supports wider marketing and business objectives, understand how audiences behave across different platforms, and learn how to plan effective content that drives engagement and value.
Day 02 focuses on delivery, measurement, and optimisation.
Participants will learn how to manage communities, measure performance using analytics, and refine social activity to improve results across paid, organic and influencer activity.
Day 03 introduces how artificial intelligence is transforming modern marketing.
Participants will explore the role of AI across the marketing lifecycle, with a strong focus on data, insight generation, and decision making.
The day builds a practical understanding of how AI can support segmentation, targeting, and campaign planning.
Day 04 focuses on applying AI across campaign delivery, optimisation, and creative development.
Participants will learn how AI can automate workflows, enhance personalisation, and improve performance across channels, while also considering governance and ethical responsibilities.
CIM Social Media Marketing and AI in Marketing is a comprehensive 4-day programme designed for professionals who want to strengthen their digital marketing skills and future-proof their marketing strategy. This course combines the fundamentals of modern social media marketing with practical applications of artificial intelligence, equipping participants with the knowledge and tools to succeed in today’s fast-paced, data-driven marketing landscape.
The programme begins with a deep dive into social media marketing strategy, covering content planning, audience engagement, platform-specific tactics, social media analytics, and performance optimisation. Participants will learn how to plan and execute campaigns effectively, measure results, and refine strategies to maximise impact and return on investment.
Building on these core skills, the course then explores the transformative role of AI in marketing. Participants will gain hands-on experience using AI to generate insights, optimise campaigns, and create high-quality content. Key topics include AI-driven audience segmentation, predictive analytics, automated content creation, and personalised marketing strategies that enhance engagement and conversions.
The course is highly practical, combining theory with real-world exercises, case studies, and tools that allow participants to apply what they learn immediately. By the end of the programme, participants will be able to integrate AI seamlessly into their marketing workflow, improving efficiency, creativity, and strategic decision-making.
Participants will gain skills to:
This programme is ideal for marketing professionals, social media managers, content creators, and digital strategists who want to stay ahead of industry trends and leverage AI to drive measurable results. It equips participants with practical, job-ready skills that can be applied immediately to enhance marketing effectiveness, creativity, and strategic impact.
This programme is designed for marketing professionals, social media managers, content creators, and digital strategists who want to strengthen their digital marketing skills and integrate AI into their marketing strategy. If you want to stay ahead of industry trends and use AI to optimise campaigns, improve content, and drive measurable results, this course is for you.
You’ll benefit from this course if you:
This course is also ideal for teams and organisations looking to modernise their marketing approach, enhance productivity, and adopt AI-powered strategies that drive results.
If your goal is to combine strong social media marketing fundamentals with AI-driven innovation to deliver more effective, data-informed campaigns, this course is for you.
Excellent introduction to using InDesign, course was well structured and provided a brilliant overview of the product for me to use going forward. Stephen P
Marnus was a really good teacher. He managed to give me confidence in the software and was extremely patient when answering questions. Benjamin H
Marnus was a great tutor, he provided very informative and thorough tuition. He was happy to go back a step and repeat if we were unsure/had lagged behind and was also happy to answer our questions regarding issues we were having, or issues we could foresee. Lewis D
Great course – really useful and instructive. Learned lots of useful skills and tips which I can take back and use in my work day-to-day. Rosalind F
Thank you, Iman. Brilliant teacher! Hope to attend a few more lessons soon. Adam S
We’ll send you a ready-to-use Employer Approval Pack with the course summary, fees, learning outcomes, certification details and a short business case you can forward to your manager.
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Book a meeting with Sharjil, our expert Learning Paths Advisor.
Primary (London)
12-13 Clerkenwell Green
London, London EC1R 0QJ, GB
Manchester
111, Piccadilly
Manchester, M1 2HY
“Brilliant training, I learnt so much and very polite and professional instructor. I also wanted to mention how helpful Sharjil was when setting me up for the course.”
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